BoR BLOG: The Big Move and NYC Subways

1-2-09

The Big Move

We decided to pack our bags, leave Rochester, and head out to NYC. After all, that’s where musicians get signed, (or almost get signed). We didn’t have much of a plan going in - we were just kind of hoping for the best.

We collectively decided to live in separate apartments, for fear of killing each other.
Erin and I came across some really nice apartments in the quiet town of Ridgefield Park, NJ, which was pretty much an old folks community, also near NYC. We ended up finding two apartments in the same complex, 50 feet away from each other.

There was also a “fifth-member” of Break of Reality at the time. Our friend and colleague Jesse Yang was brought over to NYC to assist with business and administration, such as website maintenance, merchandise sales at gigs, and booking performances. He ended up living closest to NYC, in Fort Lee, NJ.

For the most part, we were clueless. Rather than playing it safe and searching for cheap apartments, we ended up in apartments with monthly payments between $900 and $1100. I know, too much for a subway musician. I still ask myself, “What the heck were we thinking?

And our parents – well, they thought we were nuts. After all, not many graduates of first tier music conservatories strive to be subway musicians.

We did the math and came up with a strict schedule for street performing, (along with real performances), that would hopefully support our living situation

The Subways

Some of our most memorable musical experiences in NYC happened while performing on the 59th Street subway platform. That’s right. The platform. I think our parents were right…

Muzikanti z Break of Reality v newyorském metru

There was one time we spotted a large crowd of commuters waiting for a train that had been backed up. We set up on the platform and busted out Welcome Home by Coheed and Cambria. They soon forgot about their train.

At the end of Welcome Home, we typically chant a melody, just like in Coheed’s version. When we got to this part of the tune, Chris stood up and encouraged everyone to chant along. And they did. The whole crowd, probably about 75 people or so, was chanting the melody to Coheed and Cambria’s Welcome Home on a subway platform. It was weird, in a remarkable and amazing way.

During this year, I’m sure we performed for more people than most classical musician do in an entire lifetime. It was the best part of street performing – being so close to, and connecting with, so many strangers through our music.

Given our quota, we really needed to find and play in good “spots” in the subways, with lots of people. We’d wake up at the crack of dawn to get to some of the good spots. Sometimes, other musicians were already there. Other times, when we’d finally get a good spot, we would be arbitrarily asked to leave by NYC police officers. It was tough, especially since we had bills to pay.

We eventually came up with a system of spots that worked, and worked them hard. We found that 42nd Street Times Square was great, but almost always taken by permitted subway musicians. Eventually, we figured out how to get a permit by becoming MUNY (Music Under New York) musicians, and life became a tad less difficult.

INTERACT: Do you have videos or photos of Break of Reality performing in the NYC subways? Share them with us by uploading them on YouTube or your Flickr account!

TEASER:

Believe it or not, we played real gigs in NYC - lots of them. We performed at the Knitting Factory, Joe’s Pub At The Public Theater, Baruch College, and The Triad to name a few. And lots of people showed.

Read Baruch College’s Article on Break of Reality

There was a definite upside to subway playing. We would promote to our subway fans by passing out flyers – two weeks later we’d see the same fans in the front rows of our shows. [More on our “real” gig experiences in blogs to come.

The Business Plan

For some time, someone said something about creating a business plan. We didn’t think much of it. They were persistent, and kept bringing it up. Finally, we were all convinced of this, put our ideas on paper, and came up with a mission statement to dictate our actions as a band. We actually took a good week off from performing to get this done.

Although a fantastic idea, we came to realize a big flaw in our scheme: real businesses operate in the real world, not in the subways. Financially, we couldn’t dictate how much money we would make in the subways, given the outside factors beyond our control, such as weather, other subway musicians, police, etc.

This meant that when we had a good spot, we had to stay there as long as possible, to bring in as much loot as possible. So much for our mission - this was survival.

Some days, we’d spend an entire eight hours planted in one spot. It was tough, sometimes sad. But, we forced it, and made it work for the time being.

One sunny day, tired of the subways, we tried something different. We decided to lug our stuff out to Central Park…

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Next week on BOR BLOG: BOR meets Yoko Ono and that lady from Groundhog Day, sells many CDs, and has its first “fight” in Central Park.

Stay Tuned!

BoR BLOG: Break of Reality loves Rochester and Getting Signed (Almost)

12-26-08

Break of Reality Loves Rochester

Rochester, NY is Break of Reality’s haven. We grew up there, went to school there, and started the band there. It’s home. Every time we go back, we know Rochester will come out in full force.

One of our favorite music venues to play in Rochester isn’t a music venue at all. It’s Spot Coffee, located on East Ave.

Patrick, Chris, Erin and myself all loved performing there. The vibe was chill, we were given the occasional free latte, and most Spot patrons had no idea what the heck was going on. After all, many of them were not there to hear us. They were there for a nice, quiet cup of coffee. I’m sure we ruined many a first date… But, it was actually a cool way to bring music to people; the element of surprise worked pretty well for us.

Patrick and Erin standing up and Chris getting down on one knee.

At one Spot performance, a large group of Rochester townies walked in, their bellies filled with garbage plates, (a traditional Rochester cuisine), and Jenny Light I’m sure, and possibly other things.

Patrick looks over to us and calls out Metallica’s “Creeping Death”. Chris immediately starts the opening riff, and the townies’ heads turn. They step a little closer, and one yells out, “Holy #^$*! That’s Metallica!” We hooked ‘em right there.

By the end of the night, Spot Coffee was an underground rock club filled with screams and the occasional “Freebird!” request. It was a cool scene.

We were lucky that night. A writer from Rochester City Newspaper happened to be there, and decided to interview us and write a cover story on the group. We were really lucky that night.

Read Break of Reality’s Cover Story Here

The cover story led to more performances in Rochester, at Water Street Music Hall, Montage Grill, The Bug Jar, and also created some interest among public school music teachers. Soon we were giving educational workshops at Penfield High School, The Hochstein School, The Kanack School, and other educational establishments throughout Rochester. Even our alma mater, Eastman, took notice. We were invited to give a lecture on music business, marketing, and promotion. By the time we were seniors at Eastman, we had built a nice following of friends and fans in Rochester.

TEASER:

During this time, we also began traveling and performing in New York City. During one of these trips, we discovered a form of performance / promotion that would turn Break of Reality upside down, for the better and for the worst.

Street performing.

In the streets, subways, and the parks. We took the concept of musical surprise that we discovered at Spot Coffee and moved it to the streets. Lots of crazy, cool stories with this, which we’ll delve into in blogs to come.

How to Get Signed (Almost)

One trip to NYC, we set up shop outside of the Columbus Circle mall on 59th street. We played a total of two and a half songs before we were promptly asked to leave by mall security, (Circles, A Blind Purpose, and Solid Ground, I believe). During these eight or so minutes, something big happened. A Senior VP for a major music management company happened to walk by. I’m sure he noticed the music we were playing, and probably also noticed the rather nice crowd we had built. He was stunned. He dropped his business card into one of our cello cases, and weeks later we were in his office, sipping coffee and talking shop. He wanted to sign us.

That day, we kept our composure through most of the meeting with Mr. VP. After the meeting, once outside the building, we lost it. We jumped up and down, and hugged each other like we were lost lovers. I’m sure we looked like idiots. No, we definitely looked like idiots. We didn’t care. Every musician’s dream seemed to be coming true for us. Days later, we received a contract in the mail. The whole experience was like something out of a movie

Almost…

Mr. VP set up a showcase concert for us in Manhattan, and invited lots of his industry contacts. One small problem. Most of his contacts were involved in the classical music industry, and were not accustomed to over the head cello solos and fat drum beats. Although they all enjoyed the show, they had no idea what to do with us.

Soon after, Mr. VP started his own company, and no longer had an interest in cello rock. Within the timeframe of a month, we had experienced the highs and lows of the real world music industry.

Good thing we were smart enough not to sign that contract. Could have been bad. We would have been locked into an agreement with a company that didn’t know what to do with us.

Despite this curve ball, we all agreed that NYC would be a great fit for us. After all, if eight minutes of street playing could get us a management deal, good things would definitely come our way…

“Rochester Farewell Show”

Before moving to NYC, and before graduating from Eastman, we decided to give one last performance in Rochester. Our good friends at Roberts Wesleyan College had agreed to host the event. We decided this would be Break of Reality’s “Rochester Farewell Show”, and marketed it as such. We wanted to throw a free show to thank our fans in Rochester for all of their support. Both local papers were kind enough to write about and promote the event.

I remember arriving at the venue, and looking around at the empty auditorium, which seated almost 1,000 people. We thought the venue was too large, and there would be too many empty seats. Maybe 300 people would show, maybe…

Well, we were wrong. Dead wrong.

Over 1,000 people showed up that night to hear us play, some standing in the isles and in the balcony, some holding signs that said things like “We love BOR” and “We’ll miss you.”

It was completely, and ridiculously, humbling and unbelievable. It has stayed with all of us I’m sure.

For more photos from Rochester, visit our flickr album HERE

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Next week on BOR BLOG: Graduation, Adjusting in NYC, Subway Musician 101, Real Gigs, and The “Business Plan”.

Stay tuned and Happy Holidays!

Did you attend the Rochester Farewell Show, a show at Spot Coffee, or any other Rochester show that Break of Reality performed? Leave a comment and tell us about it!

New Blog!

12-19-08

Hey Friends,

Every Friday for the next couple of months, I will be posting a new blog chronicling Break of Reality’s past and present experiences as a music group. I have decided to start this blog for a number of reasons. For one, I always get emails like “What happened to Chris and Erin?” and “What was it like living and gigging in NYC?” and “Who are the two new members of Break of Reality?”

I hope to give you some personnel insight into what we’ve been through and where we are going. The blog will coincide with our summer album release, which will hopefully make for a more personal album experience for all of you! I hope you guys are 2% as excited about this as I am ☺

Cheers,

Ivan
Break

Next week on BoR Blog: Building our Rochester fan base, The Rochester Farewell Show, and the big move to NYC!